The term "Four Avenues of Service" is frequently
used in Rotary literature and information. The "Avenues" refer to the
four elements of the Object of Rotary: Club Service, Vocational Service,
Community Service and International Service.
Although the Avenues of Service
are not found in any formal part of the constitutional documents of
Rotary, the concept has been accepted as a means to describe the primary
areas of Rotary activity.
"Club Service" involves all of the activities
necessary for Rotarians to perform to make their club function
successfully.
"Vocational Service" is a description of the
opportunity each Rotarian has to represent the dignity and utility of
one's vocation to the other members of the club and many times by
offering young people career guidance, occupational information and
assistance in making vocational choices. Some clubs sponsor high
school career conferences. Many recognize the dignity of employment by
honoring exemplary service of individuals working in their
communities. The 4-Way Test and other ethical and laudable business
philosophies are often promoted among young people entering the world
of work. Vocational talks and discussion of business issues are also
typical vocational service programs at most clubs.
Regardless of the ways that Vocational Service is expressed, it is the
banner by which Rotarians "recognize the worthiness of all useful
occupations" and demonstrate a commitment to "high ethical standards
in all businesses and professions." That's why the Second Avenue of
Service is fundamental to every Rotary club.
"Community Service" pertains to those
activities which Rotarians undertake to improve the quality of life in
their community. It frequently involves assistance to youth, the aged,
handicapped and others who look to Rotary as a source of hope for a
better life.
The Fourth Avenue, "International Service,"
describes the many programs and activities which Rotarians undertake
to advance international understanding, goodwill and peace.
International Service projects are designed to meet humanitarian needs
of people in many lands.
When a Rotarian understands and travels down the
"Four Avenues of Service," the Object of Rotary takes on even greater
meaning.
